How to Recognize a
Good Marketing Program When You See One
Here are 8 characteristics of a successful
marketing program. How does yours compare?

The Unique
3-Way Referral System that Generates Clients Like Crazy
Guest author David Frey describes a powerful
referral method that you can use to find, attract, and
convert prospects into new clients. (Not for
re-posting)

Do You Know
Where Your Clients Are?
I wonder how many travel agents know where their clients are.
I know one travel agent who doesn’t know where I am.
Probably doesn’t care either. At least that’s the conclusion I
draw from the fact I haven’t heard from her in over a year. Don't
let relationships with clients grow cold. If you do, you may
never see or hear from them again. Here's what to do.

A Leading Cause of Death in the Travel Agency Business
One thing guaranteed to kill your travel agency business or, at
least, result in an extended struggle for survival, is a failure
to set yourself apart from your competitors in a way that is
important to clients and prospects.

Pack More Power Into Your
Marketing With One Simple
Question
This is a question that every client and prospect
uses to “filter” marketing and sales messages –
including yours and mine. Improving your communications to pass
this test could have a big impact on
your marketing success.

9
Predictions I Can Make for Your Travel Agency Business
(If You Don’t Have a Marketing Plan)
Marketing is the key to a successful business and a Marketing
Plan is the key to successful Marketing. If you don't have
one, then I can predict the future of your business with
remarkable accuracy.

Do Your Potential
Customers Forget About You?
Guest author, Tom Kulzer describes how to increase the power of
your marketing by automating your regular follow up process.
There is also an opportunity to test drive his company's
autoresponder system for free if you want to see how it works
with your own prospects and clients. (Not for re-posting)

There are many additional
Articles Available In
The Members Only Section of the website.
If you are a
Coaching client and/or have purchased
The Travel Agent's Relational
Marketing RoadMap package, use your code to
access the Members Only area from the Home Page
