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Dear Travel Professional:
What Would The "Next Level" of Success Be For
You?
As I talk with travel agents, I find
that there are different answers to that question.
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For some who have just started out as
independent or home-based agents, it means getting more clients,
generating more sales, and "getting out of the startup phase".
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For some who have been in business
awhile, it may mean growing their business, improving
profitability, and/or having more time to pursue personal interests.
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Others say they would like to get a better return
on all the time and effort they put in. They feel that
they're not getting as much income or enjoyment out of their
business as they could.
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| Most want to generate more service fee revenue
and reduce their reliance on commissions only. |
Regardless of what "the next level
of success" means to
you, there is one thing that will always be key and that is
your ability to attract and keep
enough of the right kind of clients to sell to
AND to do it
without spending a fortune in the process.
That's what Marketing is all about and, reportedly,
that is one of the biggest
challenges travel agents face today.
One thing we know for sure.
If you want ...
| More of the right kind of clients |
| Increased revenue and profitability |
| More time to pursue your personal interests |
| More options for yourself as commissions decline or are
eliminated |
| An advantage over your competitors in the marketplace |
... improvements in
Marketing are a must. No exceptions!
But, that's
not all. Today, a Marketing Plan for going to the next
level of success must take into account some
important realities:
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Traditional sources of revenue have been eliminated or
are threatened. Agents need to decrease their reliance on
commissions only and start generating more service fees as trusted
advisors.
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Competition is increasing from every direction -- including suppliers
themselves.
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The internet has changed the way people plan and buy travel forever
and,
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The potential for "disruptive events" creates a constant state of
uncertainty about the future. |
That's why I wrote and recorded
The
Travel Agent's Relational Marketing
RoadMap
program -- a Marketing Planning system
for Growing Your Business in today's Changing World.
I've packaged everything up for you
in a complete
self-study kit that includes a 200+ page manual, over 9 hours of
recorded audio, worksheets, charts, models, and special reports.
I take you step-by-step through the process of
developing your plan to go to the next level of success.
With this program, you bring the marketing help you
need
right into your
own home or business. You can study
and apply the material at your own pace in your own place.
Your plan will be adapted to your
specific situation because you will be
working on it in real time as you continue operating your business.
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"I Couldn't Put the Package Down"
"As soon as my package arrived, I could not put it
down. As I read through I had only to shake my head as I realized that
everything I had been doing previously was just throwing money away
and without the Program, it would stay that way. I didn't know how to
Market or even know why Marketing was so important and so much
different than Advertising." "I now have a
Marketing Plan and real Goals. My outlook today is very bright. I feel
great about my business and where it is leading. My bookings for next
year have increased dramatically without advertising."
Sandi McConnell ACC
Travel Only |
This is a One-Of-A-Kind
Marketing Planning
Package for Travel Agents
More
than
just a collection of tips, ideas, and a few handouts. You
won't find all this material in the free or cheap courses, brief seminars,
and other books on how to create a marketing plan or market you
travel agency. More than just a
marketing plan outline. You can find all kinds of marketing
plan outlines on the internet or in books. But creating a
marketing plan that will boost your business isn't about
having a good outline -- it's about making the right decisions.
That's what I help you do in this program.
An up-to-date marketing approach that will help you meet the
challenges of today. One
of the reasons a lot of marketing effort is wasted is because it
is out-of -step with the times. The travel business has changed,
consumer buying patterns have changed, and marketing itself is changing.
Most other courses or seminars for travel agents don't take this
all into account.
This is not a subscription or system for sending out promotional
material or selling a particular product or destination. Those
have their place. But they are just pieces of a
marketing program that may or may not be the best strategy for
you. To know how they fit in, you need the overall game plan that
you will put together using the RoadMap program.
Personal note: I've devoted the last 20+ years to consulting, teaching, and
putting into practice the most effective and up-to-date marketing
principles and strategies in order to help businesses just like
yours succeed.
In The Travel Agent's Relational Marketing RoadMap program, I've
packaged up this knowledge and experience into a practical
self-study marketing kit that you can use to take your business to
the next level and beyond.
Having this program is like having your own marketing consultant
lead you
step-by-step through the process of developing a RoadMap for
growing your business. At
every step I show you What to do, How to do it, and
Why it's important so that you can be in
control of your own business and future success.
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Here's a Sampling of
What You Will Learn When You
Invest In Your Own Copy of The Travel Agent's Relational
Marketing RoadMap Program
The 8
critical decisions that determine your brand identity. How you are
perceived in the marketplace is one of the most important things that
determines the success of your business. You can either decide how you
want to be perceived or you can let others decide for you.
The power of focus and how to home in on the most attractive
opportunities for you. You can't be all things to all people and
agents who try to be often fail.
A powerful marketing system that will transform your business.
Relational marketing is the key to getting clients, cultivating
loyalty, and generating repeat bookings -- especially if you want to
generate revenue as a travel consultant and not just as a seller of
travel.
An 8 - step process for creating a marketing message that
connects to prospects and clients and gets them calling you for help.
A comprehensive Marketing Strategy "Toolbox" and (most
importantly) guidelines for choosing the strategies and marketing
materials that you need to meet your objectives in the most profitable
way.
How to quit wasting your money on advertising and start
communicating for effect. If this is one of those strategies you
tried that didn't work, this section alone could be worth the cost of
the entire program.
Two of the lowest-cost, least-used, and most-effective marketing
strategies in the travel agency business. Once you learn how to do
these, you will be amazed at why everyone isn't using them.
How to grow your business with the kind of prospects and clients
you want to work with. Don't be distracted by people who just suck
the time, energy, and joy out of your day.
How to use my proprietary 6-stage "TravelAgentSuccess Marketing and Customer
Relationship Model" to focus all your marketing efforts and
connect to prospects and clients with more impact.
The 4 elements of any successful marketing program.
These are the first things any high-priced consultant will look at to
figure out what's wrong. Now you can use this simple chart to diagnose
and fine-tune your own marketing strategies.
The 3 top priorities in your marketing program. Most travel
agents get these exactly backwards. The result is they kill their
profitability and often just burn out altogether.
How to take inventory of your most valuable assets and use the
results to improve your focus, direction, and productivity.
The missing element in most travel agent's marketing communication
(ads, websites, brochures, promotions, etc.). Fix this problem and
take another leap ahead of your competitors.
The two levels of value that travel agents need to communicate to
the marketplace in order to attract prospects, convert them into
clients, and cultivate loyalty. 95% of travel agents FAIL to include
this in their marketing materials.
A 9-step process for making sure you touch the right hot buttons
when you communicate with prospects and clients. You can't be all
things to all people and you can't communicate with everyone the same
way either.
How to discover and then tell prospects and clients why they should
do business with you instead of your competitors -- whoever they
are.
6 major mistakes to avoid in creating your own marketing materials.
Avoid these when you use materials provided by others as well.
A 4-step "paint-by-the numbers" process for putting together a real
marketing plan. No need to make it more complicated than it is.
A 6-step process for putting together a powerful prospecting
campaign that will keep your "pipeline" full. Remember, clients
are prospects first and the more prospects you have, the more clients
you can convert.
Networking for effect. I always hated "networking" until
someone taught me how to do it the right way.
When your clients are most vulnerable to being taken away by
competitors and what you can do about it.
The 3 secrets to effectively communicating with existing clients.
If you don't do this, you are way off track.
A 5-Step action planning process to make sure your strategies
actually get executed. Marketing plans and strategies are worthless
unless you DO something with them.
Press releases and public relations strategies. Why pay to "get
your name out there" when there are opportunities to generate
thousands of dollars worth of FREE publicity.
How to get a flood of referrals to keep your relational
marketing system operating on a "full tank". Word-of- mouth
advertising is not the same as having a referral system and why it's
important to know the difference!
How to use the internet to market your business locally. Search
engines and online promotions are important strategies even though you
are a local business.
And much MORE!
"Thank You For All the Help You Have Given
Me"
"As you know, we were facing the same
challenges as so many other agencies on how to build our business and
maintain profitability in this ever changing world of travel."
"Your counseling has been wonderful and has helped me see light at
the end of the tunnel that is not a train coming head on."
Larry Tatelman, President
Carlson Wagonlit/Sterling Travel |
The "Travel Agent's
Relational Marketing RoadMap"
Program Comes With:
A
huge 220 page Manual This is a high-quality 3-ring binder so you can easily keep notes and
completed worksheets together as you make strategic decisions and lay
out your plans.
8 audio CD's with over 9 hours of content so
that you can listen in your car or while you are working on the
material in the book.
In addition, you get over 15 Charts and Worksheets, including examples,
that will help you think clearly and keep track of your work as you
develop your game plan.
But, that's not all ...
The last section of the Manual is a section called "Strategy Tips From the Experts".
These are four important areas of marketing where most travel agents
either need to make improvements or start doing something soon.
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Advertising |
A lot of travel agents waste a lot of money on
their advertising. There are several reasons for this and you can
avoid them all.
This section will help you stop wasting your money on ineffective
advertising and to get on track with the kind of advertising that
generates more prospects and clients. |
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6 Things You Can Do to Stop Wasting Money and
Start Communicating for Effect |
Publicity
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Publicity is one of the most underused marketing
strategies in the travel agency business. It's not uncommon to see
agents spending huge amounts of money on ineffective advertising
and ignoring the opportunities for free publicity that can help
establish market presence and attract more prospects and clients.
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How to Attract
Positive Newspaper, Radio, and TV Coverage that Establishes You as
an Expert in Your Field and Gets the Media to Start Calling YOU
Instead of
You Calling THEM |
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How to Make it Rain Referrals |
A systematic referral program is one of the most
important strategies for getting new prospects. It costs less than
most other strategies, gives clients, associates, and others in
your network an opportunity to help you in your business (i.e., it
is a relationship builder), and generally results in more
qualified prospects. |
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One of the most underused strategies in the
travel agency business
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Using the Internet to Market a Local Travel Agency
Business |
Most travel agents focus their marketing efforts
within a local or regional area. That actually gives them an
advantage over the large online agencies because it is easier to
establish community presence and develop relationships with
prospects and clients as a local business. |
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Today, the internet offers some new and exciting ways to support
your marketing efforts as a local business |
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Now Do You See Why I
Said,
You Won't Get All This Anywhere
Else?
The marketing knowledge, expertise, and guidance contained in this package
could cost you $1,000's if you if you were to hire a marketing
consultant to help you.
And, It Would Be Worth It!
That's because, when you improve your marketing, your investment in getting more clients,
making more sales, increasing your revenue, and improving your
profitability continues to pay off month after month, year after year.
However, This Program
Does Not Cost
Thousands
I Have Priced The Travel Agent's Relational Marketing RoadMap
Program at an Affordable $297 and
Here's Why:
1. I wanted to make this decision a "no-brainer" for you.
If you've read this far, you must feel that you need some help to improve your
marketing. And, if you do, then the value of this package far
exceeds the price. We both know that.
2. You won't need much of an increase in number of clients or revenue
to justify this purchase.
What's your average commission and/or service
fee per client? Is it $200? $300? $400 or more?
Don't you think that, out of a whole program designed to improve your
marketing, you would probably get enough improvement to get at least
one new client? Two new clients? Four or more?
Like I said, I want this to be a "no-brainer".
3.
Another way I like to think of this program is as a "seminar in a box". So, I compared the
price to actually going to a seminar and learning the same material. First
of all, you probably couldn't find a seminar that covered all this material.
Secondly, if you did, it would take at least 2 days and cost at least what this package costs
(probably more). Third, you would have the expense of getting there
and staying over. Fourth, at a seminar, you either get it while
you're there or you
don't get it. With this package, you can work at your own pace to
absorb and complete as much as you want at any one time.
Don't get me wrong,
I'm a big fan of seminars. I do them myself. However, this
much material is better digested and applied to your business at your own
pace.
4. I wanted to make this affordable to individual
agents -- whether independent, home-based, or storefront-based. If you
are responsible for marketing, then you face the same challenges as
any agency owner except on a different scale. If you are your own
"Chief Marketing Officer", you need this program.
5. There's nothing else like this. I haven't been able to find any
other program that contains this kind of value and which is designed
specifically to help travel agents learn and apply relational
marketing principles to growing their business in today's changing
world.
Bottom Line:
Your investment of
$297 in this program is miniscule
compared to the value you will receive.
"Carl's
Marketing RoadMap program has been the most important factor
in the fledgling successes of McCall Travel & Cruise"
"He has helped me to develop a marketing strategy that focuses
on how I offer something unique and distinctive in travel
services. He has been able to provide an objective perspective
that has helped me continue what works and learn from mistakes."
"My business is beginning to show signs of success. The number of
clients and prospective clients is growing. The challenge of
discovering places to travel, offering choices, and booking trips
has become easier and faster over time. It is exciting to see
that what I have envisioned is becoming a reality."
Gary McCall, President
McCall Travel & Cruise |
Now, at this point, you can go directly to the
Order Now
buttons (Click
Here) or you can continue on to see what bonuses I have
included in this package.
In the
spirit of making this an easy decision for you, I've also included a ...
"12-Step Quick Start Guide"
 It
will take you some time to work through all the material in "The Travel
Agent's Relational Marketing RoadMap" program. There is a lot of
content here -- solid challenging material and not
a bunch of fluff.
So, you may want to know what you can do right away to improve your
marketing. Kind of like wanting to know how to start using a software
program before you learn everything about it.
That's where the "Quick Start Guide" comes in. If you want to get on the
right track and make some improvements today, this will show you how
in 12 specific steps. These steps are consistent with everything that
you will learn in the Manual so you won't be wasting your time. You
may even want to refer to certain sections of the Manual for further
explanation as you go through the "12-Step Quick Start Guide".
The "Quick Start Guide" is delivered in pdf format so you
can download and use it right away before your package arrives in the
mail.
In addition, you will get a 45- page Special Report
entitled ...
"How to Develop Your Travel Agency Website:
A Core System
for Relational Marketing"
 This is a guide to getting your travel agency website up and running
in the most cost-effective manner. I show you the mistakes that most
travel agent websites make and how you can avoid them. Full of tips
that will help you develop a website to connect with prospects and
clients more effectively. Discover ...
Why almost every travel agent needs a website
4-Steps to getting your website up and running
The 4 most important questions you need to answer in designing your
website
8 ways to avoid mistakes and make sure that your website content and
graphics actually "work for you"
10 more tips and guidelines for developing a website to support
your relational marketing program and set yourself apart from the
competition
How to study other websites to get ideas for avoiding pitfalls
and improving your own The Special
Report on How to Develop Your Website is also delivered in pdf format
so you can download and use it right away after placing your order.
I've also provided additional ...
"Resources for Business and Marketing Success"
No single program can cover everything there is to know so
I have prepared a "Member's Only" website directory of resources that you can use to:
| Obtain additional information on marketing in
topics of interest to you. |
| Do more in-depth study on marketing strategies
that you think are especially important in your situation. For
example, if you want to do further study on referral systems,
writing copy for your marketing pieces, etc., you have a place to
start. |
| Get free tips and information that will help you
improve your marketing and sales. As a marketing professional, I
have made it a point to discover the best websites and sources of
regular information. I pass these along to you to help in your own
marketing. |
| Obtain products and services to support your
business operation and marketing programs. |
As a final bonus, I will include a
...
"Jim Rohn Motivational CD"
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All
of us who are trying to get to the next level need to refill our
motivational tank from time-to-time. Jim Rohn is one of the giants in
the personal development industry. He is a master motivator who will
inspire, educate, and spur you on to create your future success. Subjects on
this CD include:
| Turning Nothing Into Something |
| Time Management |
| What Money Can Do |
| Being Fruitful |
| Unprecedented Opportunity |
| Deserve Versus Need |
| Words |
| Success is Everything |
| Sowing and Reaping |
| The Four If's
... and more |
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 Money-Back Guarantee
Part of making this an
easy decision is to make sure you can't
lose. So, I'm giving you my 100% Risk-Free
Money-Back Guarantee
Now, I hope you don't buy this program in the first place, if you have
doubts or are not serious about taking your business to the next level
of success. Nothing is more
frustrating to a consultant than to show someone how to get more
customers and make more money only to find out they don't really care.
If you are just a travel hobbyist or sell travel for something to do
when you have the time, this program is probably not for you. However, ...
If you are serious about growing your travel agency business, becoming more profitable,
etc. you will need to improve your marketing to do it. This package will
help you do it!
If you decide that this package will
not help
you improve your marketing, return the product within 60 Days, and
I will refund your
money.
This is Unconditional. If you don't want this
package, I don't want your money. Period!
I also have a selfish reason for offering this guarantee. My mission
in life is to help people grow their business and improve their lives.
Everything I do, and write, and sell is designed to do that. I couldn't
sleep at night knowing I had someone's money who wasn't receiving the
benefits of my work.
Get The Help You Need
to Turbocharge
Your Marketing and Go To The Next Level of Success.
Order NOW!
for $297 (plus shipping
and handling).
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Summary of What You Get:
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220-Page Manual
in a high-quality 3-ring binder
so you can easily keep notes and completed
worksheets together as you make strategic decisions and lay out your
plans.
8 Audio CD's with over 9 hours of content so that you can listen
in your car or while you are working on the material in the book.
Bonus #1 "12-Step Quick Start Guide"
Bonus #2 "How to Develop Your
Travel Agency Website"
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Over 15 Charts and Worksheets, including examples, that will help
you focus your thinking and keep track of your work as you develop
your game plan.
Strategy Tips From the Experts on four important strategy areas
for travel marketers.
Bonus #3 Jim Rohn
Motivational CD
Money-Back Guarantee |
Click On the Appropriate Link Below
to
Place a Secure Order Now
After you place your order, you will receive an email confirmation
with a password that gives you immediate access to a Member's Only
section of the TravelAgentSuccess.com website. There you can
immediately download the "12-Step Quick Start Guide" and the Special
Report on "How to Develop Your Travel Agency Website".
You will receive the remainder of your order in 3-5 days (if you live
in the U.S.) or 4-12 days (if you live outside of the US and subject
to routine customs clearance). Payments by eCheck take 4-6 days longer.
Note for Florida residents: 7% sales tax will be
added to all orders shipped within the state of Florida.
Note on International Orders:
International orders are usually shipped via the United States Mail
Service (Global Express) and delivered to the Postal Service
System in the destination country.
All shipments to destinations outside the United States may be subject to
additional charges by individual countries and/or local governments,
e.g., Goods and Services Tax (GST), Value Added Tax (VAT), customs
duties, etc. These charges vary by country, are in addition to the
Shipping and Handling Charges and, are assessed by the governmental
agencies in the destination country -- not by TravelAgentSuccess.com or Vacations Internationale.
Privacy Policy:
Same here as everywhere else on this website. We will never rent, sell or trade your
name and email address to anyone else for any reason -- period!
If you have any additional questions before you
order, feel free to call or send an email. If I am not in the
office, leave a detailed message and I will get back to you as soon
as I can.
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Phone |
813-681-4013 |
| Email |
carl@TravelAgentSuccess,com |
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